A magazine about family, written by parents.

How it began

A labour of love, alongside the day job, that became a love brand for parents in Romania.

UrbanKID started in September 2009, from an idea by Matei Garici and Mihai, colleagues at MediaPro Interactiv at the time. Orlando Nicoară believed in the project from the start and backed us with the first budget, enough to hire an editor. The first author was Vivi Floricică, and Vivi and Roxana Jilăveanu then led the team for many years as editors-in-chief.

What we set out to do

We wanted a place where parents could find everything child-friendly in town: playgrounds, parks, cafés, activities, events, holidays and games we had tried ourselves first. We wrote for parents who stubbornly believe their social life does not end when a child arrives, but gets richer.

What it became

Along the way, UrbanKID also became a source of parenting news and a positive-parenting blog: what you can try with your child now, at the right age, not after it has passed. We championed healthy upbringing, education and food, attachment parenting and natural parenting. We believe that, as a parent, it pays to be informed: not everything our parents did fits today, because times have changed.

A collective blog

UrbanKID has always been written by many people. Also writing here were Crina Ivan, Dana Roteanu, Otilia Preda, Milona-Alice, Anna Eftimie, Laura Câmpean of Wow Mămica, Andrada Crânguș, Elena Ungureanu and many other lovely people who crossed our doorstep. If you have an experience you want to share with other parents, your place is here too. And you wrote to us what UrbanKID means to you.