Ayni · sacred reciprocity
We help each other.
Today I help you, tomorrow you help me, and we both come out richer. That is how we work with anyone who has something truly good for parents and children.

How we work
No fixed rates. One condition.
We look together at what each side can offer and what it needs, then find the right form. Sometimes it is money, sometimes products, services, expertise or access, sometimes a mix.
The collaboration has to be good for you, for us and for the parents who read us. If one of the three loses, we would rather not do it.
What we can do together
Four ways to help each other.
Useful for parents and clearly marked as sponsored.
We only write if what we tried convinces us.
UrbanKID Club, events, workshops.
Series, guides, long-running campaigns.
What we have done so far
A few collaborations from the archive (in Romanian).






Since 2009, they have worked with us
- Heinner
- Heidi Chocolat
- Carrefour
- Avon
- Dino Parc Râșnov
- Wacaco
- Humanitas
- LG
- Getlokal
- LEGOLAND
- Crocs
- iBaby
- Boomerang
- Cinema City
- LEGO
- Bibo Box
- Almette
- Pampers
- Dormeo
- Nichiduța
- John Deere
- Kaspersky
- 2Performant
- iCentre
- Aromateria
- Persil
- Noriel
- Novakid
- Epson
- TP-Link
- Orange
- Profi
- BIC
- Chicco
- Rowenta
- IKEA
- Playmobil
- OLX
- Uber
- Seventh Generation
- Plantusin
- Telekom
- Vivre
- Nivea Baby
- Philips
- Kinodiseea
- Polti
- Disney Junior
- Bonduelle
Where we are going
From Romania, to parents across Europe.
By the end of the year, UrbanKID becomes multilingual: we are taking the archive into several European languages. We have just rebuilt the whole site, and the collaborations made now will travel further.


What we don’t do. We publish nothing that doesn’t help parents. Topics with no direct link to family we discuss case by case; if we publish them, they are clearly marked and may stay out of search engines. Anything paid looks paid.
First step
Let’s talk.
Tell us briefly who you are, what you offer and what you are looking for. WhatsApp opens with the message ready, you only press send.
Prefer email? hello@urbankid.ro
With love, Dana and Mihai
